Related Experiment Video
Updated: Mar 26, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Analysis Of Covariance Structure Tests Of A Criterial Referents Theory Of Attitudes
Abstract:
To test a criterial referents theory of social attitudes, data obtained in the 1960's and 1970's from factor analyses of social attitudes scales administered to students in the U. S. and Europe and to a random sample of Dutch citizens were reanalyzed using an analysis of covariance structure approach. The two-factor model of the basic hypothesis of the theory -- two relatively orthogonal second-order factors, liberalism (L) and conservatism (C), underlie social attitudes -- was tested against the one-factor model of the assumption of attitude bipolarity -- attitudes have positive and negative poles (L versus C). Although the results of the separate tests of the fit of the two models were mixed, contrast tests of the two models favored the two-factor (dualistic) hypothesis.
More Related Videos
09:00Author Spotlight: Validation of SICOLE-R for Assessing Cognitive and Reading Skills in Spanish-Speaking Children and Its Role in Personalized Education
Published on: August 16, 2024
11:09RBDT: A Computerized Task System based in Transposition for the Continuous Analysis of Relational Behavior Dynamics in Humans
Published on: July 17, 2021
Related Concept Videos
Theory of Attribution II: Kelley's Covariation Theory
Friedman Two-way Analysis of Variance by Ranks
Stereotypes, Prejudice, and Discrimination
Trait Centrality
The Influence of Cognition on Affect
Theory of Attribution I: Correspondent Inference Theory