Attitudes
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Stereotype Content Model
Models of Health Promotion and Illness Prevention I
Implicit Personality Theories
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
This study validates attitude measures for blood donation, finding past behavior and time elapsed are key predictors of donation intention. Both expectancy-value and semantic differential measures showed predictive validity.
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