Product Attributes and Purchasing Behaviour: How Parents' Food Choices Can Act on Their Children's BMI? Empirical

Antonietta Telese, Debora Scarpato1, Giacomo Rotondo

  • 1University of Naples "Parthenope", Naples, Italy. debora.scarpato@uniparthenope.it.

Insights

Parental food choices significantly impact children's body weight and diet. Improving nutrition education and food labeling can promote healthier eating habits and lifestyles for families.

Area of Science:

  • Pediatric Nutrition
  • Public Health
  • Behavioral Science

Background:

  • Nutrition-related diseases pose significant economic burdens in Western countries.
  • Campania, Italy, exhibits the highest prevalence of childhood obesity.
  • Addressing childhood obesity requires understanding parental influence on dietary habits.

Purpose of the Study:

  • To investigate the link between parental behavior regarding nutrition labels and product quality.
  • To determine the relationship between parental choices and children's body weight.
  • To identify factors contributing to childhood obesity in a specific Italian region.

Main Methods:

  • An empirical study was conducted from September to December 2014.
  • A survey involved 145 secondary school children (ages 11-14) and their parents.
  • Data collection focused on parental use of nutrition labels, product quality attention, and children's body weight.

Main Results:

  • Parental food choices are a primary driver of unhealthy diets in children.
  • Parents significantly influence their children's dietary habits, lifestyle, and body weight.
  • Misguided food choices by parents contribute to childhood obesity.

Conclusions:

  • Enhancing political marketing and advertising for healthy foods is recommended.
  • Improving nutrition label clarity and public awareness campaigns are crucial.
  • Promoting physical activity and healthy eating behaviors can combat obesity.
Abstract

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