Why Do Some Find it Hard to Disagree? An fMRI Study

Juan F Domínguez D1, Sreyneth A Taing2, Pascal Molenberghs1

  • 1Social Neuroscience Lab, School of Psychological Sciences and Monash Institute of Cognitive and Clinical Neurosciences, Monash University Melbourne, VIC, Australia.

Summary

Difficulty disagreeing stems from heightened cognitive dissonance responses in certain individuals. Brain activity in key areas increased when less agreeable people actually disagreed, regardless of expertise level.

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