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Updated: Mar 26, 2026

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A Cognitive-Affective Scale for Hurricane Risk Perception.

Craig W Trumbo1, Lori Peek2, Michelle A Meyer3

  • 1Journalism & Media Communication, Colorado State University, Fort Collins, CO, USA.

Risk Analysis : an Official Publication of the Society for Risk Analysis
|February 12, 2016
PubMed
Summary
This summary is machine-generated.

Researchers developed a reliable hurricane risk perception scale to understand evacuation decisions. This tool aids in improving hurricane preparedness and communication strategies for natural hazards.

Keywords:
Cognitive-affective processeshurricanesnatural disastersrisk perception

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Area of Science:

  • Psychology
  • Risk Analysis
  • Emergency Management

Background:

  • Understanding public perception of hurricane risk is crucial for effective evacuation planning.
  • Existing measures may not adequately capture the nuances of risk perception influencing decision-making.

Purpose of the Study:

  • To develop and validate a psychometric scale measuring cognitive and affective hurricane risk perception.
  • To assess the scale's reliability, stability, and predictive validity for evacuation expectations.

Main Methods:

  • A three-wave panel survey (2010-2012) with participants near U.S. coasts.
  • Development of an inventory based on psychometric models, refined through data analysis.
  • Validation against existing measures of risk perception, optimism, and locus of control.

Main Results:

  • A reliable and stable scale for hurricane risk perception was developed.
  • The new measures significantly predicted evacuation expectations.
  • The scale demonstrated substantial validity against comparison measures.

Conclusions:

  • The developed scale is a promising tool for informing hurricane preparedness and evacuation messaging.
  • The measure has potential for broader application in natural hazard risk communication and other risk domains.