Related Experiment Video
Updated: Jun 29, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
Published on: January 23, 2017
An attentional bias for LEGO® people using a change detection task: Are LEGO® people animate?
Mitchell R P LaPointe1, Rachael Cullen1, Bianca Baltaretu1
1Department of Psychology, Neuroscience, & Behaviour, McMaster University.
This study investigates whether people prioritize LEGO figures in visual tasks similarly to how they process living beings. By testing if these plastic toys trigger the same rapid detection as real animals, researchers explore if our brains are hardwired for biological life or if they simply respond to specific visual features.
Area of Science:
- Cognitive psychology research involving attentional bias
- Evolutionary biology perspectives on animate object perception
Background:
No prior work had resolved if artificial entities lacking evolutionary history trigger the same visual prioritization as living creatures. It was already known that biological agents capture human attention more effectively than inanimate items. This gap motivated researchers to examine if modern, non-biological stimuli could mimic these effects. Prior research has shown that evolutionary pressures shaped our cognitive systems to favor animate targets. That uncertainty drove the need to test stimuli that our ancestors never encountered. No prior work had resolved whether modern plastic figures could bypass these ancient biological constraints. This study addresses how our visual system categorizes objects that appear alive but possess no evolutionary significance. The investigation builds upon established theories regarding how we distinguish between living and non-living entities in complex environments.
Purpose Of The Study:
The aim of this study is to determine if artificial figures can elicit the same attentional priority as animate objects. Researchers seek to understand if our visual system treats these toys as living entities. This investigation addresses whether evolutionary history is required for objects to capture our attention. The authors explore if modern, non-biological stimuli can trigger the same cognitive mechanisms as animals. By testing these figures, the team examines the limits of our animacy detection systems. The motivation stems from the observation that humans prioritize biological targets in visual search. This study challenges the notion that only entities with evolutionary significance receive such priority. The work provides insight into whether our brains are hardwired for life or if they respond to specific visual configurations.
Main Methods:
Review Approach involved a series of three experiments using a change detection paradigm to assess visual attention. The investigators presented participants with scenes containing either figures or inanimate blocks. They matched the stimuli in size and color to minimize physical differences. To isolate facial recognition, the team occluded the faces of the figures. The researchers then applied image inversion and blurring techniques to the final two experiments. This approach aimed to disrupt high-level processing of the visual information. The study design systematically removed potential cues to determine what drives the observed attentional priority. Each experiment built upon the previous findings to refine the understanding of how we perceive these artificial agents.
Main Results:
Key Findings From the Literature indicate that figures elicit significant attentional priority compared to inanimate objects in change detection tasks. The researchers observed that this benefit persists even when controlling for size and color. Occluding the faces of the figures did not eliminate the observed attentional advantage. Inverting the scenes reduced the ability to process categorical information but did not fully negate the prioritization effect. The data suggest that these figures are perceived as animate by the visual system. The authors found that the bias remains robust across different experimental manipulations. These results demonstrate that the visual system treats these plastic figures differently than standard inanimate items. The findings support the hypothesis that artificial human-like forms capture attention through specific visual features.
Conclusions:
Synthesis and Implications suggest that the visual system may categorize LEGO figures as animate despite their lack of evolutionary history. The authors propose that specific visual characteristics might drive attentional priority rather than purely biological relevance. These findings imply that our cognitive mechanisms for detecting life are highly flexible. The researchers indicate that facial features and human-like forms play a role in this observed bias. This work suggests that the brain does not strictly require an evolutionary link to prioritize certain objects. The authors conclude that these plastic figures elicit responses similar to those seen with real animals. Future discussions should focus on whether these results stem from learned associations or innate visual templates. The study provides a framework for understanding how modern objects interact with ancient cognitive processes.
Frequently Asked Questions
The researchers propose that LEGO figures elicit faster detection than inanimate blocks, suggesting an attentional bias. This outcome mirrors the prioritization typically reserved for living creatures in visual search tasks.
The study utilizes LEGO blocks, which are matched in size and color to the figures, to ensure that physical attributes do not confound the results. This control helps isolate the effect of the human-like form itself.
The researchers suggest that facial pattern recognition is a potential driver of this bias. By occluding the faces of the figures, they test if the human-like shape alone is sufficient to maintain the observed attentional advantage.
Inverting and blurring the scenes serve to obscure high-level categorical information. This data type manipulation allows the investigators to determine if the brain relies on global visual cues or specific object recognition.
The authors measure the speed and accuracy of detecting changes within scenes containing either figures or blocks. This phenomenon highlights how quickly our visual system identifies and prioritizes objects that resemble humans.
The researchers propose that the human visual system may possess a broad template for animacy. This implication suggests that our cognitive prioritization is not strictly limited to entities that have influenced our evolutionary history.
More Related Videos
05:58Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
Published on: August 29, 2018
07:06Block Building Task Identifies Distinct Groups of Left/Right-hand Choice Patterns After Unilateral Peripheral Nerve Injury
Published on: March 21, 2025
Related Concept Videos
Schemas
The Anchoring-and-Adjustment Heuristic