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Published on: May 14, 2014
Keep it cool: temperature priming effect on cognitive control
Eliran Halali1,2, Nachshon Meiran3,4, Idit Shalev5,6
1Graduate School of Business, Stanford University, Stanford, CA, USA. halali@stanford.edu.
Abstract:
The effect of physical temperature on cognition and behavior has been the focus of extensive research in recent years, demonstrating that embodied concepts are grounded in, and shaped by, sensorimotor physical experiences. Nevertheless, less is known about how experienced and perceived temperatures affect cognitive control, one of humans core executive functions. In the present work, we primed participants with cool versus warm temperature using a between participants manipulation of physical touch experience (Experiment 1), and a within participants manipulation of seeing landscape views associated with cool vs. warm temperatures (Experiment 2). In both experiments, cool compared to warm temperatures lead to improved performance on an anti-saccade task, an established cognitive control measure. Implications are discussed.
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