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Related Experiment Video

Updated: Mar 24, 2026

Fluorescent Paper Strips for the Detection of Diesel Adulteration with Smartphone Read-out

Fluorescent Paper Strips for the Detection of Diesel Adulteration with Smartphone Read-out

Published on: November 9, 2018

Price Transparency in the Online Age.

Jonathan L Kaplan¹, Parker H Mills

¹From the *Pacific Heights Plastic Surgery; and †BuildMyBod Health, San Francisco, CA.

Annals of Plastic Surgery

|March 9, 2016

Summary

Implementing price transparency on plastic surgery websites can significantly boost lead generation. Patients aware of costs are more likely to book procedures, increasing practice revenue and patient satisfaction.

Area of Science:

Plastic Surgery
Health Informatics
Medical Marketing

Background:

Plastic surgeons often hesitate to publish pricing online due to various concerns.
Price transparency, when implemented effectively, can serve as a valuable lead generation tool.
It addresses consumer demand for cost information while providing physician contact details for follow-up.

Purpose of the Study:

To evaluate the effectiveness of an interactive price transparency platform as a lead generation tool in a plastic surgery private practice.
To assess the conversion rates and revenue generated from patients utilizing the cost estimator.

Main Methods:

An interactive cost estimator (price transparency platform) was integrated into the practice website.
Consumers submitted a "wishlist" of procedures to receive a cost breakdown.

Related Experiment Videos

Last Updated: Mar 24, 2026

Fluorescent Paper Strips for the Detection of Diesel Adulteration with Smartphone Read-out

Fluorescent Paper Strips for the Detection of Diesel Adulteration with Smartphone Read-out

Published on: November 9, 2018

Contact information was required to receive personalized pricing based on the author's medical fees.

Main Results:

The website received 412 wishlists from 208 unique consumers in the first year without advertising.
17.8% of wishlist submitters proceeded to a consultation, with 62% booking a procedure.
Leads generated over $92,000 in revenue, with price-aware patients being 41% more likely to book.

Conclusions:

Price transparency can be a powerful lead generation source for plastic surgery practices.
It enhances efficiency, reduces consultations with "sticker shock," and benefits self-pay or cosmetic service patients.
Prudent integration of price transparency tools can lead to increased bookings and revenue.