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Related Experiment Video

Updated: Mar 24, 2026

Testing Tactile Masking between the Forearms

Testing Tactile Masking between the Forearms

Published on: February 10, 2016

Please Touch: Object Properties that Invite Touch.

R L Klatzky, J Peck

IEEE Transactions on Haptics

|March 11, 2016

Summary

This summary is machine-generated.

Consumers are drawn to products they can touch. This study identifies visual product features that increase a product's "touch-ability," influencing purchase intent and product design.

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Last Updated: Mar 24, 2026

Testing Tactile Masking between the Forearms

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Published on: February 10, 2016

Creating Objects and Object Categories for Studying Perception and Perceptual Learning

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Published on: November 2, 2012

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback

Published on: May 23, 2019

Area of Science:

Marketing
Psychophysics
Consumer Behavior

Background:

Consumer touch experiences significantly impact product evaluation and purchase likelihood.
Limited understanding exists regarding visual cues that prompt hedonic touch in marketing.

Purpose of the Study:

To investigate the visible attributes of objects that elicit touch for hedonic purposes.
To quantify the concept of 'touch-ability' and its relationship with object characteristics.

Main Methods:

Participants rated the 'touch-ability' of pictured objects.
Structural attributes (texture, shape complexity) and anticipated hand movements were analyzed.
Correlations were drawn between touch-ability ratings and the 'Need for Touch' scale.

Main Results:

Object touch-ability is influenced by structural attributes, distinct from attractiveness or expense.
Rough textures and extreme shape complexity decreased touch-ability.
Anticipated hand movements also affected perceived touch-ability.

Conclusions:

Touch-ability is a reliable construct influenced by visual and kinesthetic factors.
Product design can leverage visual attributes to enhance touch-ability and consumer engagement.
Understanding touch-ability can inform marketing strategies and product development.