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Updated: Mar 24, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Sandra Sittenthaler1, Eva Jonas2, Eva Traut-Mattausch2
1University of Salzburg, Austria Sandra.Sittenthaler2@sbg.ac.at.
People experience reactance, a motivational agitation, when their freedom is restricted. This study shows people also experience vicarious reactance when observing others’ freedom restrictions, with similar behavioral intentions but different physiological and cognitive responses.
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