Related Experiment Video
Updated: Mar 23, 2026

Operant Conditioning Task to Measure Song Preference in Zebra Finches
Published on: December 26, 2019
Chimpanzees' socially maintained food preferences indicate both conservatism and conformity
Lydia M Hopper1, Steven J Schapiro2, Susan P Lambeth2
1Language Research Center, Department of Psychology, Georgia State University; Department of Veterinary Sciences, Michale E. Keeling Center for Comparative Medicine and Research, UT MD Anderson Cancer Center.
Chimpanzees demonstrate strong behavioral conservatism, sticking to learned strategies even when a new method offers a different reward. This conformity persists even when the new strategy involves the same actions but yields a less preferred food, like carrots.
Area of Science:
- Primate behavior
- Cognitive ethology
- Social learning in animals
Background:
- Previous research shows chimpanzees (Pan troglodytes) resist adopting new strategies.
- Existing studies often involve entirely novel behaviors, making strategy adoption difficult.
Purpose of the Study:
- To investigate chimpanzee conservatism when the new strategy uses identical behaviors but offers a different reward.
- To determine if chimpanzees conform to social models even when it leads to less preferred outcomes.
Main Methods:
- Chimpanzees observed a trained model selecting one of two tokens, each linked to a different food reward (grape or carrot).
- One group was trained to select a token for a less preferred reward (carrot), while the control group received a preferred reward (grape).
- Behavioral choices and food preferences were monitored over time.
Main Results:
- Chimpanzees conformed to the model's token choice, adopting the demonstrated strategy regardless of the associated reward.
- This conformity was observed even when the chosen strategy led to the less preferred carrot reward.
- Individual food preferences remained unchanged, indicating conservatism rather than a shift in preference.
Conclusions:
- Chimpanzees exhibit significant behavioral conservatism, adhering to established strategies even when suboptimal.
- Social learning and conformity play a crucial role in chimpanzee decision-making, overriding individual preferences.
- This conservatism, while seemingly inefficient, may serve adaptive functions such as maintaining social cohesion within groups.
Related Concept Videos
Social Proof
Evolutionary Psychology
Conformity
Confirmation Biases
Social Identity
Impact of Groups on Individuals

