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Related Experiment Videos

Targeting recruitment efforts for increased retention.

B A Whaley1, W B Young, C J Adams

  • 1Department of Obstetric and Gynecological Nursing, Rush Presbyterian St. Luke's Medical Center, Chicago, Illinois.

The Journal of Nursing Administration
|April 1, 1989
PubMed
Summary

Targeting Registered Nurses with specific sociometric, education, and practice variables can improve recruitment. This study identified key differences to guide nursing administrators

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Area of Science:

  • Nursing
  • Healthcare Administration
  • Human Resources

Background:

  • Effective recruitment and retention are critical for healthcare organizations.
  • Identifying specific demographic and professional characteristics of nurses can optimize recruitment strategies.

Purpose of the Study:

  • To identify significant differences in sociometric, education, and practice variables between two groups of hospital-employed Registered Nurses.
  • To provide data for strategic recruitment and retention marketing plans for nursing administrators.

Main Methods:

  • Comparative analysis of Registered Nurse groups based on sociometric, education, and practice variables.
  • Focus on hospital-employed Registered Nurses residing in the suburbs of Chicago.

Main Results:

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  • Significant differences were identified in the analyzed variables between the two Registered Nurse groups.
  • Specific sociometric, education, and practice profiles emerged as potential targeting criteria.

Conclusions:

  • Data-driven insights can refine nursing recruitment strategies.
  • Understanding nurse characteristics aids in developing targeted marketing and retention plans.