Trails of meaning construction: Symbolic artifacts engage the social brain

Symbolic artifacts present a challenge to theories of neurocognitive processing due to their hybrid nature: they are at the same time physical objects and vehicles of intangible social meanings. While their physical properties can be read of their perceptual appearance, the meaning of symbolic artifacts depends on the perceiver's interpretative attitude and embeddedness in cultural practices. In this study, participants built models of LEGO bricks to illustrate their understanding of abstract concepts. They were then scanned with fMRI while presented to photographs of their own and others' models. When participants attended to the meaning of the models in contrast to their bare physical properties, we observed activations in mPFC and TPJ, areas often associated with social cognition, and IFG, possibly related to semantics. When contrasting own and others' models, we also found activations in precuneus, an area associated with autobiographical memory and agency, while looking at one's own collective models yielded interaction effects in rostral ACC, right IFG and left Insula. Interestingly, variability in the insula was predicted by individual differences in participants' feeling of relatedness to their fellow group members during LEGO construction activity. Our findings support a view of symbolic artifacts as neuro-cognitive trails of human social interactions.