Related Experiment Video
Updated: Mar 22, 2026

Visualization of Intensity Levels to Reduce the Gap Between Self-Reported and Directly Measured Physical Activity
Published on: March 7, 2019
Men's Preferences for Physical Activity Interventions: An Exploratory Study Using a Factorial Survey Design Created
Sheryl L Chatfield1, Abigail Gamble1, Jeffrey S Hallam1
11 Kent State University, Kent, OH, USA.
Understanding men's exercise preferences is key for effective health interventions. This study found men prefer exercising with a partner, playing basketball, and evening workouts, informing future research.
Area of Science:
- Health Promotion
- Exercise Science
- Behavioral Science
Background:
- Chronic diseases necessitate effective exercise interventions.
- Men are underrepresented in exercise studies, limiting understanding of their preferences.
- Preference surveys show a link between what people like and what they do.
Purpose of the Study:
- To identify exercise intervention characteristics appealing to men using factorial surveys.
- To inform future exercise research by incorporating male preferences.
- To apply Bandura's social cognitive theory to understand exercise behavior.
Main Methods:
- Utilized factorial survey methodology to assess preferences.
- Developed vignettes incorporating individual, environmental, and behavioral factors.
- Analyzed data from 53 adult males using multilevel models and qualitative analysis.
Main Results:
- Men preferred exercising with a partner, playing basketball, and evening sessions.
- Qualitative data revealed preferences for group size, coaching, and varied activities.
- Findings align with social cognitive theory principles in health promotion.
Conclusions:
- Factorial surveys are effective for identifying participant preferences in intervention design.
- Incorporating male-specific preferences can enhance exercise intervention engagement.
- Combining quantitative and qualitative methods provides comprehensive insights.
Related Concept Videos
Factorial Design
Factors Influencing Attraction II: Physical Attraction
Experimental Designs
Study Designs in Epidemiology
Observational studies are those where the researcher does not intervene but rather observes natural variations. They include cross-sectional, cohort, and...
Group Design
Bioequivalence Experimental Study Designs: Repeated Measures, Cross-Over, Carry-Over, and Latin Square Designs

