Optimal Distinctiveness Signals Membership Trust.

Geoffrey J Leonardelli1, Denise Lewin Loyd2

  • 1Rotman School of Management, University of Toronto, Ontario, Canada Dept. of Psychology, University of Toronto, Ontario, Canada Geoffrey.leonardelli@rotman.utoronto.ca.

Summary

Sufficiently small minority groups foster greater membership trust due to optimal distinctiveness. This effect, driven by relative size, enhances trust and group preference when minorities are around 20%.

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