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The Valjean effect: Visceral states and cheating
Elanor F Williams1, David Pizarro2, Dan Ariely3
1Kelley School of Business, Indiana University.
Emotion (Washington, D.C.)
|May 6, 2016
Summary
Hunger and thirst increase dishonest behavior by shifting moral standards. This effect is specific to prizes that satisfy the current deprivation, not driven by perceived value.
Area of Science:
- Psychology
- Behavioral Economics
- Neuroscience
Background:
- Visceral states like hunger and thirst significantly influence cognitive processes, including motivation, prediction, and memory.
- Existing research highlights the impact of physiological states on behavior, but their specific effect on moral decision-making remains less understood.
Purpose of the Study:
- To investigate whether visceral states, specifically hunger and thirst, alter moral standards and promote dishonest behavior.
- To examine the specificity of this effect, determining if dishonest behavior is linked to the type of reward available.
Main Methods:
- Three experimental studies were conducted involving participants in varying states of hunger and thirst.
- Participants' likelihood of engaging in dishonest behavior to win a prize was assessed.
- The nature of the prize (e.g., water for thirst) was manipulated to test motivational specificity.
Main Results:
- Hungry and thirsty participants exhibited significantly higher levels of dishonest behavior compared to satiated or rested participants.
- Dishonest behavior was more pronounced when the prize directly addressed the participants' current visceral need (e.g., water).
- The increase in dishonesty was not correlated with an increased perception of the prize's monetary value.
Conclusions:
- Visceral states can directly impair moral judgment, leading to increased dishonest actions.
- The motivation driving this dishonesty is specific to alleviating the immediate physiological deprivation.
- These findings underscore the potent, yet specific, influence of basic bodily states on complex ethical decision-making.
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