The Placebo Effect
Blind Procedures
Blinding
Classical Conditioning in Daily Life
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
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Updated: Mar 21, 2026

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
Published on: December 14, 2014
Spencer Phillips Hey1, Charles Weijer2
1Division of Pharmacoepidemilogy and Pharmacoeconomics, Brigham and Women's Hospital, Harvard Center for Bioethics, Harvard Medical School, Boston, MA, USA. shey@bwh.harvard.edu.
Clinical equipoise, a principle guiding clinical trials, permits placebo use even with existing treatments. A nuanced understanding, distinguishing de facto and de jure equipoise, clarifies when placebo controls are ethically necessary.
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