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Variation of Kozinets' framework and application to nursing research
Cynthia Witney1, Joyce Hendricks2, Vicki Cope2
1Edith Cowan University, Perth, Western Australia.
Nurse Researcher
|May 19, 2016
Summary
Ethnonetnography, a research method, was adapted for online breast cancer support communities. This approach, involving an expert nurse, offers real-time patient care benefits and advances nursing research.
Area of Science:
- Nursing Research
- Digital Health
- Qualitative Research
Background:
- Online communities offer real-time data for research.
- Ethnonetnography is an ethnographic methodology for online environments.
- This study immersed a researcher and specialist breast care nurse in an online breast cancer community.
Purpose of the Study:
- To adapt Kozinets' ethnonetnography framework for disease-specific online support communities.
- To explore the integration of nursing care within an online patient community.
Main Methods:
- Application of ethnonetnography in a purpose-built online breast cancer support community.
- Inclusion of a specialist breast care nurse (SBCN) within the research framework.
- Ethical considerations including community member permission were addressed.
Main Results:
- The online community facilitated member communication and support.
- Kozinets' framework was modified for a purpose-built community with an embedded SBCN.
- The SBCN provided direct patient support and advice.
Conclusions:
- Ethnonetnography effectively studies disease-specific online communities.
- Integrating an expert nurse provides immediate benefits to patient care.
- This methodology has significant implications for clinical nursing practice and research.
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