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Alcohol-Branded Merchandise Ownership and Drinking
1Centre for Health and Social Research, Australian Catholic University, Melbourne, Australia sandra.jones@acu.edu.au.
Contexts:
Alcohol-branded merchandise (ABM) has a longer shelf-life than other forms of alcohol marketing and the potential to become integrated into children's self-identities.
Objective:
This review sought to explore the current literature on children's exposure to, and the impact of, ABM.
Data Sources:
PsycInfo, Proquest, Science Direct, and ABI-Inform databases were searched from the earliest available date to May 2015. Additional studies were identified by a manual review of the reference lists of retrieved articles and contacting the corresponding author of each included study.
Study Selection:
Articles that reported on child or adolescent ownership of ABM and/or the relationship between ABM ownership and drinking were included.
Data Extraction:
Data on key measures were tabulated; where data of interest were not reported, requests for further information were sent to the articles' authors.
Results:
Nine cross-sectional and 4 longitudinal studies were identified. ABM ownership ranged from 11% to 59% and was higher among older children and males. Seven cross-sectional studies reported associations between ABM ownership and drinking-related behaviors. All 4 longitudinal studies reported a significant relationship between ownership at baseline and drinking initiation at follow-up.
Limitations:
The small number of available studies, with different measures of ABM ownership and of associations/effects.
Conclusions:
The few studies exploring ABM ownership are consistent in showing high rates of ownership and associations between ownership and current and future drinking. There is a need for further research into specific aspects of ABM ownership. However, there is also a need for policy interventions to reduce children's access to and ownership of ABM.
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