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Updated: Mar 19, 2026

Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials
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Breaking Out of the Lab: Measuring Real-Time Responses to Televised Political Content in Real-World Settings

Jürgen Maier1, J Felix Hampe1, Nico Jahn1

  • 1J ürgen M aier is a professor of political communication in the Department of Political Science at the University of Koblenz-Landau, Landau, Germany. J. F elix H ampe is a professor of corporate communication systems in the Department of Information System Research at the University of Koblenz-Landau, Koblenz, Germany. N ico J ahn is a research assistant in the Department of Information System Research at the University of Koblenz-Landau, Koblenz, Germany. The development of the mobile RTR system and the data collection for the smartphone study were supported by a grant from the Rhineland-Palatinate Ministry of Education for the Research Network "Communication, Media, and Politics" at the University of Koblenz-Landau [to J.M. and J. F. H.].

Public Opinion Quarterly
|June 9, 2016
PubMed
Summary

Mobile real-time response (RTR) measurement using a smartphone app offers a reliable alternative to lab studies. This technology validates electronic media analysis outside the lab, enabling large-scale research on media impact.

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