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Related Experiment Videos

Typographic influences on reading.

C Lewis1, P Walker

  • 1School of Psychology, Lancashire Polytechnic, Preston, UK.

British Journal of Psychology (London, England : 1953)
|May 1, 1989
PubMed
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Typeface characteristics influence word perception. Inconsistent font styles slowed reaction times, suggesting typography accesses semantic codes and impacts word meaning processing.

Area of Science:

  • Cognitive Psychology
  • Linguistics
  • Human-Computer Interaction

Background:

  • Typographic allusion, where font style influences perception, is an understudied phenomenon.
  • Previous research suggests consistent perceptual qualities in typefaces.

Purpose of the Study:

  • To empirically investigate typographic allusion.
  • To determine if typeface qualities interact with word meaning and decision-making.

Main Methods:

  • Subjects rated typeface and animal attributes.
  • Speeded decision tasks were used, presenting words/animal names in congruent or incongruent typefaces.
  • Reaction times were measured for consistent and inconsistent stimuli.

Main Results:

Related Experiment Videos

  • Subjects agreed on typeface and animal characteristics.
  • Reaction times were significantly slower for inconsistent stimuli (word meaning vs. typeface, animal attribute vs. typeface).

    • Conclusions:

    • Typographic features can access semantic codes.
    • This interaction influences linguistic code derivation and post-lexical decision processes.
    • Font style plays a role in how we process written language.