Related Experiment Video
Updated: Mar 18, 2026

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
Published on: June 12, 2020
The Naïve Utility Calculus: Computational Principles Underlying Commonsense Psychology
Julian Jara-Ettinger1, Hyowon Gweon2, Laura E Schulz1
1Department of Brain and Cognitive Sciences, Massachusetts Institute of Technology, Cambridge, MA 02139, USA.
Humans understand social interactions using a "naïve utility calculus," assuming others act to maximize rewards versus costs. This cognitive tool helps infer beliefs, desires, and character from observed behavior, starting in infancy.
Area of Science:
- Cognitive Science
- Developmental Psychology
- Social Neuroscience
Background:
- Human social cognition involves understanding others' intentions and mental states.
- Previous models have not fully explained the foundational principles of social reasoning from infancy.
Purpose of the Study:
- To propose and support the 'naïve utility calculus' as a core mechanism in human social cognition.
- To demonstrate how this calculus underpins inferences about others' beliefs, desires, and character.
Main Methods:
- Review of existing empirical studies supporting the naïve utility calculus framework.
- Theoretical analysis of how utility maximization principles explain social inference.
Main Results:
- Evidence suggests infants and children implicitly model others as utility maximizers.
- The naïve utility calculus effectively explains inferences about others' mental states and traits.
- This framework accounts for complex social judgments, including praise and blame.
Conclusions:
- Human social cognition is fundamentally based on a naïve utility calculus.
- This simple principle enables sophisticated social reasoning from a very young age.
- The model provides a unified explanation for diverse social cognitive phenomena.
More Related Videos
13:04Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
07:43Author Spotlight: A Novel Setup to Conduct Naturalistic Laboratory Experiments with Real Human Actors in Scenarios
Published on: August 4, 2023
Related Concept Videos
Defining Psychology
Reason and Intuition
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
The Nativist Approach
Fundamental Theorem of Calculus I: Problem Solving
Introduction to Cognitive Psychology
This field emerged in the mid-20th century, following a period dominated by behaviorism, which...