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Biodiversity, Agriculture and Human Values
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Cultural Differences in Values as Self-Guides.

Wing-Yee Cheung1, Gregory R Maio2, Kerry J Rees3

  • 1University of Southampton, UK W.Y.Cheung@soton.ac.uk.

Personality & Social Psychology Bulletin
|July 28, 2016
PubMed
Summary
This summary is machine-generated.

Cultural values shape self-guides and emotions. Individualists prioritize ideals, while collectivists balance ideals and obligations, impacting emotional regulation and value pursuit.

Keywords:
affectcultureregulatory focusself-guidevalues

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Area of Science:

  • Social Psychology
  • Cross-Cultural Psychology
  • Self-Concept Research

Background:

  • Individualism and collectivism represent fundamental cultural orientations influencing psychological processes.
  • Self-guides, including ideals and oughts, are crucial for understanding value endorsement and regulation.
  • The interplay between cultural values and self-guide discrepancies is vital for emotional and motivational outcomes.

Purpose of the Study:

  • To investigate how individualism-collectivism moderates the endorsement of values as ideal versus ought self-guides.
  • To examine the consequences of these cultural differences on regulatory focus (promotion vs. prevention).
  • To explore the differential emotional responses to value violations based on cultural orientation and value centrality.

Main Methods:

  • Three studies employed surveys and experimental designs to assess value endorsement, regulatory focus, and emotional reactions.
  • Participants from individualistic and collectivistic cultural backgrounds were recruited.
  • Statistical analyses examined the moderating role of cultural values on self-guides, regulatory focus, and emotional experiences.

Main Results:

  • Individualists endorsed central values more as ideals than oughts; collectivists endorsed them similarly as ideals and oughts.
  • Individualists used more promotion-focused reasons for central values, while collectivists used balanced promotion and prevention reasons.
  • Individualists experienced distinct emotions (dejection/agitation) based on value centrality violations, whereas collectivists showed less differentiation in dejection but increased agitation for central value violations.

Conclusions:

  • Cultural orientation significantly influences how individuals conceptualize and regulate their values.
  • Differences in ideal and ought endorsement, and regulatory focus, mediate cultural variations in emotional responses to value-related events.
  • Understanding these cultural nuances is essential for comprehending self-regulation and well-being across diverse populations.