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Fabrication and Design of Wood-Based High-Performance Composites

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Published on: November 9, 2019

Functional customization: Value creation by individual storage elements in the car interior.

A-S Wagner¹, Ü Kilincsoy¹, M Reitmeir²

¹BMW AG, Forschungs- und Innovationszentrum, Munich, Germany.

Work (Reading, Mass.)

|July 30, 2016

Summary

This summary is machine-generated.

Car owners value customizable storage solutions for personal items like smartphones and sports gear. User-friendly, adaptable designs enhance satisfaction and influence purchasing decisions.

Keywords:

Functional customization flexible storage smart interior design usability

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Area of Science:

Human-computer interaction
Automotive design
Consumer behavior

Background:

Car owner mobility needs evolve with life stages.
Current car sharing and retail markets lack user customization.
Initial car ownership offers greater personalization than aftermarket options.

Purpose of the Study:

Investigate the value creation of functional customization in vehicles.
Identify user storage preferences across diverse driving scenarios.
Evaluate a concept design for flexible in-car storage solutions.

Main Methods:

Conducted a study with 70 participants.
Assessed user storage habits generally and with a flexible storage concept.
Collected emotional responses (attraction, hope, joy) pre- and post-testing.

Main Results:

Smartphones, supplies, beverages, wallets, and sports equipment were key items stored.
Users prioritize storing smartphones and valuables within reach and sight.
Positive emotional feedback was recorded, indicating user satisfaction.

Conclusions:

Ease of use and design are critical for adaptable storage solutions.
Individually adaptable storage enhances user experience.
Positive emotional responses significantly impact purchasing decisions.