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An empirical analysis of ethical and professional issues in physicians' advertising: A comparative cross-sectional

H Ronald Moser1, Robert Stevens2, David Loudon3

  • 1a Labry School of Business and Technology , Cumberland University , Lebanon , Tennessee , USA.

Health Marketing Quarterly
|August 26, 2016
PubMed

Keywords:
Consumer attitudesphysician advertisingphysician imageprofessional servicesservices marketing

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