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Gender-Role Portrayals in Television Advertising Across the Globe

Jörg Matthes1, Michael Prieler2, Karoline Adam1

  • 1Department of Communication, University of Vienna, Währinger Straße 29, 1090 Vienna, Austria.

Sex Roles
|October 1, 2016
PubMed

Keywords:
Cross cultural differencesSex role stereotypingSocial equalityTelevision advertising

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