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Policy in practice accentuate the positive.

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Media portrayals significantly influence public perception of older adults. Challenging negative media narratives is crucial for fostering a more accurate and positive societal view of aging.

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Area of Science:

  • Gerontology
  • Media Studies
  • Sociology

Background:

  • The media plays a significant role in shaping public opinion and societal attitudes.
  • Recent discussions highlight the impact of media on perceptions of older individuals.

Purpose of the Study:

  • To reflect on societal perceptions of older people.
  • To analyze the media's influence on public opinion regarding aging.

Main Methods:

  • Qualitative reflection based on an event focused on older people in the media.
  • Analysis of media content (print and online) and its potential impact.

Main Results:

  • The media possesses substantial power to create both positive and negative portrayals of older adults.
  • Negative stories concerning older individuals are prevalent in current media landscapes.

Conclusions:

  • There is a need to critically assess and challenge media representations of older people.
  • Societal responsibility extends to actively contesting negative media narratives at all levels.