Why social values cannot be changed for the sake of conservation

Michael J Manfredo1, Jeremy T Bruskotter2, Tara L Teel1

  • 1Department of Human Dimensions of Natural Resources, Colorado State University, 1480 Campus Delivery, Fort Collins, CO, 80523-1480, U.S.A.

Summary

Conservation efforts must understand that social values are stable and deeply embedded. Direct attempts to change values are unlikely to succeed; instead, focus on innovative strategies that work within existing value structures.

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