Leave stigma behind.

Area of Science:

• Public Health
• Gerontology
• Neurology

Background:

• Dementia prevalence is increasing globally, impacting individuals, families, and healthcare systems.
• Public perception and social inclusion remain significant challenges for people living with dementia.
• Government initiatives are crucial for raising awareness and fostering supportive communities.

Purpose of the Study:

• To launch and assess the initial impact of the 'living well' campaign.
• To gauge public awareness and attitudes towards dementia.
• To promote the message that individuals with dementia can lead fulfilling lives.

Main Methods:

• Public awareness campaign utilizing government channels.
• Public survey to assess attitudes and comfort levels regarding dementia.
• Dissemination of information on living well with dementia.

Main Results:

• The 'living well' campaign was launched in March.
• One in three surveyed individuals reported feeling uncomfortable around people with dementia.
• The campaign seeks to shift public perception and reduce stigma.

Conclusions:

• Public discomfort with dementia indicates a significant knowledge and empathy gap.
• Continued public health campaigns are necessary to improve societal understanding and acceptance of dementia.
• Promoting active and fulfilled lives for people with dementia requires addressing societal attitudes.