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Area of Science:

  • Cognitive Psychology
  • Risk Communication
  • Emergency Management

Background:

  • Many individuals do not follow recommendations in emergency warnings.
  • Previous research has not adequately explored the cognitive processes influencing emergency decision-making.

Purpose of the Study:

  • To evaluate risk identification within mental models using standard elicitation techniques.
  • To investigate the relationship between university campus alerts and these mental models.

Main Methods:

  • Study 1: Analyzed two years of emergency alerts from a southeastern university.
  • Study 2: Participants listed perceived emergencies in a thought-listing task.
  • Study 3: Measured the time taken by participants to classify situations as emergencies.

Main Results:

  • University alerts focused on armed persons, theft, and fire.
  • Participant-listed emergencies included fire, car accidents, heart attacks, and theft.
  • Participants rapidly identified bombs, murder, fire, tornadoes, and rape as emergencies, but slowly identified suspicious packages and identity theft.

Conclusions:

  • Individuals must perceive a situation as serious to categorize it as an emergency and act on warnings.
  • Adherence to emergency warnings is only somewhat linked to current mental models.
  • Understanding mental representations of emergencies is crucial for addressing ignored warnings.