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Translating Market Forces Into Frontline Terms
Karen Zwickel1, Jenna Koppel, Marie Katz
1Authors Affiliation: Analyst (Ms Zwickel), Senior Analyst (Ms Koppel), Senior Consultant (Ms Katz), Managing Director Nursing Executive Center (Dr Virsktis), Senior Director (Ms Rothenberger), Advisory Board Survey Solutions; and Chief Nursing Officer (Ms Boston-Fleischhauer), Advisory Board, Washington, DC.
Abstract:
To transform healthcare delivery, frontline nursing staff must be committed to their work and to driving their organization's mission forward. However, Advisory Board Survey Solutions data show that nurses are the least engaged as compared with other frontline staff. In this article, the authors identify a top opportunity for improving nurse engagement: ensuring that nurses understand how executives' actions reflect their organization's missions and values.