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Published on: June 11, 2012
Implementation of the YMCA Diabetes Prevention Program throughout an Integrated Health System: A Translational Study.
Ron Adams1, Christopher J Hebert2, Linda Mcvey3
1Former Associate Medical Director for Quality at HealthSpan and the Learning Director for Better Health Partnership and is currently the Vice-Chair of Practicing Transformation for the Medicine Institute at the Cleveland Clinic in OH. adamsr8@ccf.org.
A marketing strategy successfully increased participation in the Diabetes Prevention Program (DPP) by referring patients through an integrated medical system. This approach significantly improved enrollment and retention compared to previous methods.
Area of Science:
- Public Health
- Preventive Medicine
- Health Systems Management
Background:
- The Diabetes Prevention Program (DPP) is an evidence-based intervention to prevent or delay type 2 diabetes.
- The Young Men's Christian Association (YMCA) offers a cost-effective, customized version of the DPP.
- Previous studies, like the DEPLOY Study, demonstrated the efficacy of the YMCA DPP.
Purpose of the Study:
- To implement a referral system for the YMCA DPP within an integrated medical system (HealthSpan Physicians - HSP).
- To improve recruitment, engagement, persistence, and adherence metrics for the DPP.
- To evaluate the outcomes of a marketing-driven approach for DPP implementation.
Main Methods:
- An observational study was conducted involving Medicare-eligible patients at risk for prediabetes.
- HSP mailed invitations to 2200 patients, leading to information sessions.
- YMCA staff managed enrollment, providing ongoing motivation and reinforcement through various channels.
Main Results:
- 16.0% of contacted patients (351) attended information sessions.
- 11.3% of contacted patients (228) enrolled and persisted through at least Week 9.
- This response rate significantly surpassed the 1.7% seen in the DEPLOY Study's mailing.
Conclusions:
- A targeted marketing approach effectively implemented the YMCA DPP within an integrated medical system.
- The strategy yielded excellent outcomes in patient recruitment and program persistence.
- This model demonstrates a successful method for scaling evidence-based preventive health programs.
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