Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Cognitive Dissonance01:38

Cognitive Dissonance

37.8K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
37.8K
Schemas01:42

Schemas

12.5K
A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
12.5K
Framing Effects03:26

Framing Effects

8.0K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
8.0K
Deindividuation00:57

Deindividuation

31.1K
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
31.1K
Gestalt Principles of Perception01:21

Gestalt Principles of Perception

1.7K
Gestalt principles provide a framework for understanding how humans perceive objects as unified wholes within their context. These principles are essential in explaining the cognitive processes that make sense of complex visual stimuli by organizing them into coherent groups. One fundamental principle is proximity, which posits that objects located close to each other are perceived as a collective group. For instance, when dots are positioned near one another, the visual system interprets them...
1.7K
Self-Discrepancy and Its Effects01:29

Self-Discrepancy and Its Effects

398
Self-discrepancy theory explains how people compare their actual self to their ideal and ought selves and how mismatches between these self-guides can lead to emotional distress. Developed by E. Tory Higgins, the theory distinguishes among three components of self-concept: the actual self, the ideal self, and the ought self. These refer respectively to how individuals perceive themselves, how they aspire to be, and how they believe they are obligated to be. Emotional well-being, self-esteem,...
398

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The Awareness-First Theory: A Coherence Principle Underlying Active Inference and Physical Law.

Entropy (Basel, Switzerland)·2026
Same author

Negative Color Aftereffect in the Absence of a Colored Stimulus.

Perception·2022
Same author

Effects of canonical color, luminance, and orientation on sustained inattentional blindness for scenes.

Attention, perception & psychophysics·2018
Same author

Attention, expectation and iconic memory: A reply to Aru and Bachmann (2017).

Consciousness and cognition·2017
Same author

When expectation confounds iconic memory: A reply to Bachmann and Aru (2016).

Consciousness and cognition·2016
Same author

No iconic memory without attention.

Consciousness and cognition·2015

Related Experiment Video

Updated: Mar 12, 2026

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback
05:43

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback

Published on: May 23, 2019

5.9K

Scene incongruity and attention.

Arien Mack1, Jason Clarke1, Muge Erol1

  • 1The New School for Social Research, 80 Fifth Avenue, 7th Floor, New York, NY 10011, United States.

Consciousness and Cognition
|November 16, 2016
PubMed
Summary
This summary is machine-generated.

Semantic incongruity in scenes does not reliably capture attention or lead to conscious perception. Scene gist plays a dominant role in perception, often leading to normalization of unexpected objects.

Keywords:
AttentionChange detectionIconic memoryInattentionScene incongruity

More Related Videos

Development of a Gaze-Contingent Display Framework Designed for Perceptual and Oculomotor Research with Simulated Central Vision Loss
07:12

Development of a Gaze-Contingent Display Framework Designed for Perceptual and Oculomotor Research with Simulated Central Vision Loss

Published on: April 11, 2025

1.0K
Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

10.4K

Related Experiment Videos

Last Updated: Mar 12, 2026

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback
05:43

Applying Incongruent Visual-Tactile Stimuli during Object Transfer with Vibro-Tactile Feedback

Published on: May 23, 2019

5.9K
Development of a Gaze-Contingent Display Framework Designed for Perceptual and Oculomotor Research with Simulated Central Vision Loss
07:12

Development of a Gaze-Contingent Display Framework Designed for Perceptual and Oculomotor Research with Simulated Central Vision Loss

Published on: April 11, 2025

1.0K
Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

10.4K

Area of Science:

  • Cognitive Psychology
  • Visual Perception
  • Attention Studies

Background:

  • Understanding how the brain processes visual scenes is crucial for cognitive science.
  • The role of semantic incongruity in capturing attention is a debated topic.
  • Scene gist, the overall meaning of a scene, is thought to influence perception.

Purpose of the Study:

  • To investigate whether semantic incongruity captures attention and leads to conscious perception.
  • To examine the influence of scene gist versus incongruent objects on perception.
  • To determine if incongruent objects are consistently reported or normalized.

Main Methods:

  • Four experiments were conducted: Inattention, Scene Description, Change Detection, and Iconic Memory.
  • Participants viewed scenes with either congruent or incongruent objects.
  • Performance was measured by attention capture, conscious report, and object normalization.

Main Results:

  • No significant differences in attention or perception were found between incongruent and congruent scenes in three of the four experiments.
  • Change detection was faster for incongruent scenes in one experiment.
  • Participants consistently failed to report incongruities, often normalizing the incongruent object.

Conclusions:

  • Semantic incongruity does not invariably capture attention or ensure conscious perception.
  • Scene gist plays a dominant role in visual perception, influencing how unexpected elements are processed.
  • The findings challenge theories suggesting incongruity automatically grabs attention.