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Updated: Mar 11, 2026

Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing
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Ageism: we are our own worst enemy.

Kerry Sargent-Cox1

  • 1Centre for Research on Ageing,Health and Wellbeing,Research School of Population Health,Australian National University,Canberra,ACT,0200,Australia.

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Summary

Ageism, defined as prejudice between age groups, is a pervasive issue distinct from other forms of discrimination. Recognizing and challenging ageism is crucial as age is a fluid social construct impacting everyone across the lifespan.

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Area of Science:

  • Social Sciences
  • Gerontology
  • Sociology

Background:

  • The term "ageism" was coined by Butler in 1969 to describe prejudice between age groups.
  • Unlike racism or sexism, ageism involves prejudice within a fluid social construct where individuals transition between age groups.
  • Ageism, though often unrecognized, permeates society and necessitates active challenge.

Discussion:

  • Ageism shares similarities with other "isms" like racism and sexism, leading to bigotry and discrimination.
  • A key distinction of ageism is its basis in a fluid social construct (age) rather than fixed group identities.
  • Individuals inevitably move through different age groups, experiencing shifts from perceived "in-groups" to "out-groups" throughout their lives.

Key Insights:

  • Ageism is a unique form of discrimination rooted in the social construction of age.
  • The fluid nature of age means individuals are both perpetrators and targets of ageism throughout their lives.
  • Unconscious immersion in ageist attitudes highlights the need for societal awareness and intervention.

Outlook:

  • Continued research is needed to understand the unconscious aspects of ageism.
  • Developing strategies to challenge and dismantle ageist beliefs and practices is essential.
  • Promoting intergenerational understanding can mitigate the effects of ageism.