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Lessons Learned From an Online Study with Dual-smoker Couples
Seung Hee Choi1, Jason Mitchell2, Isaac Lipkus3
1Assistant Professor, College of Nursing, Michigan State University, East Lansing, MI.
American Journal of Health Behavior
|December 10, 2016
Summary
Implementing safeguards in online surveys is crucial for collecting valid health behavior data from couples. Safeguards significantly reduce fraudulent responses, ensuring data integrity in research.
Area of Science:
- Health Behavior Research
- Online Survey Methodology
- Data Integrity
Background:
- Assessing couples' health behaviors online presents unique challenges.
- Previous online studies may have lacked sufficient data validation measures.
Purpose of the Study:
- To evaluate the effectiveness of implemented safeguards in an online study of dual-smoker couples' health behaviors.
- To compare data validity and enrollment rates before and after implementing safeguards.
Main Methods:
- An online cross-sectional study was conducted with dual-smoker couples.
- Data were collected pre- and post-implementation of five safeguards (incentive change, IP address restriction, eligibility masking, consistency checks, data surveillance).
- Descriptive statistics were used to compare enrollment rates and data validity.
Main Results:
- Pre-safeguards, 68.1% of responses were fraudulent; post-safeguards, fraud decreased to 35.9%.
- Safeguards increased data validity but also extended data collection time.
- Specific fraud types included multiple data entries and conflicting survey responses.
Conclusions:
- Online survey data collection necessitates robust safeguards to ensure data accuracy.
- Researchers should carefully consider and implement appropriate safeguards when designing online research projects to enhance data quality.
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