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Being smart about writing SMART objectives.

May Britt Bjerke1, Ralph Renger1

  • 1University of North Dakota, School of Medicine & Health Sciences, Center for Rural Health Evaluation, 250 Centennial Dr. Stop 8138, Grand Forks, ND 58202-8138, United States.

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PubMed
Summary
This summary is machine-generated.

The standard approach to developing specific, measurable, attainable, relevant, and time-bound (SMART) objectives may not always be effective. Evaluation context is crucial for appropriately applying SMART criteria to ensure objectives are truly smart.

Keywords:
Evaluation guidanceMainstreamingObjective developmentSMART objectives

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Area of Science:

  • Evaluation methodology
  • Program management
  • Organizational development

Background:

  • Mainstream evaluation practices often rely on a standardized method for creating SMART objectives.
  • The SMART (specific, measurable, attainable, relevant, time-bound) objective-setting framework is widely adopted for its benefits in program capacity building and progress monitoring.

Purpose of the Study:

  • To challenge the conventional, one-size-fits-all approach to developing SMART objectives in evaluation.
  • To highlight the critical role of evaluation context in the application of SMART criteria.
  • To propose adjustments to mainstream evaluation guides based on practical case examples.

Main Methods:

  • Critical analysis of the conventional SMART objective-setting process.
  • Presentation of a case study illustrating a stepwise application of SMART criteria.
  • Development of recommendations for refining SMART criteria presentation in evaluation manuals.

Main Results:

  • The "one size fits all" application of SMART criteria can be misleading and result in ineffective objectives.
  • Evaluation context significantly influences the optimal application of SMART criteria.
  • A stepwise application of SMART criteria, rather than simultaneous, may be necessary in certain situations.

Conclusions:

  • The effectiveness of SMART objectives is contingent on the specific evaluation context.
  • Mainstream evaluation manuals should emphasize context-specific application of SMART criteria.
  • Adjusting the presentation of SMART criteria can lead to more effective objective development and evaluation outcomes.