The effectiveness of an AIDS education campaign on a college campus

This paper reports on an AIDS education campaign at a California college campus. A pretest-posttest design was used to determine whether the AIDS-related attitudes of students, faculty, and staff were affected by an AIDS Awareness Week. The results showed that the awareness week was successful in exposing the campus community to AIDS information. It was only marginally effective in changing AIDS-related attitudes because pretest attitudes were already at desirable levels, only a fraction of the campus community attended the highly motivating events of the campaign, and faculty did not actively support the goals of the campaign.