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Published on: December 24, 2015
Modification of First Impression Formation and "Personality" by Manipulating Outer Appearance.
Susanne-Marie Hüttner1, Michael Linden
1Research Group Psychosomatic Rehabilitation, Charité - University Medicine Berlin, Berlin, Germany.
Simple changes in a person's hairstyle significantly alter first impressions of their personality. Open, curly hair suggests trustworthiness, while combed-back hair implies reserve, impacting social interactions and stigma.
Area of Science:
- Psychology
- Social Psychology
- Personality Perception
Background:
- First impressions significantly influence social interactions and can lead to stigmatization.
- Dysfunctional first impression formation negatively impacts individuals, particularly those with mental disorders.
Purpose of the Study:
- To investigate the extent to which outer appearance manipulations can alter perceived personality.
- To understand the role of simple visual cues in shaping global impressions.
Main Methods:
- 92 participants rated two photos of the same woman with different hairstyles (combed-back vs. open curly hair).
- Ratings were collected using the Bipolar MED Rating Scale, assessing 23 emotional impressions.
Main Results:
- Significant differences in perceived personality were observed for 16 out of 23 items.
- Open curly hair was associated with being more open-hearted and trusting.
- Combed-back hair was perceived as more reserved, earnest, and defiant, irrespective of participant age or gender.
Conclusions:
- Outer appearance plays a crucial role in forming rapid, far-reaching conclusions about an individual's personality.
- Manipulating appearance offers potential therapeutic avenues for enhancing social interaction and reducing stigma in clinical populations.
Related Concept Videos
Impression Management Techniques I: Managing Appearances
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Impression Management Techniques II: Ingratiation

