Related Experiment Video
Updated: Mar 8, 2026

E-Patient Counseling Trial E-PACO: Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
When open access might not work: Understanding patient attitudes in appointment scheduling
Stacey R Finkelstein1, Nan Liu, David Rosenthal
1Stacey R. Finkelstein, PhD, is Assistant Professor of Marketing, Zicklin School of Business, Baruch College, The City University of New York. E-mail: Stacey.finkelstein@baruch.cuny.edu. Nan Liu, PhD, is Assistant Professor of Health Policy and Management, Mailman School of Public Health, Columbia University, New York. David Rosenthal, PhD, is Director of Behavioral Science for the Center for Family and Community Medicine, Mailman School of Public Health, Columbia University, New York. Lusine Poghosyan, PhD, MPH, RN, FAAN, is Assistant Professor of Nursing, School of Nursing, Columbia University, New York.
Risk-seeking patients prefer open-access (OA) systems for faster care, even with potential continuity trade-offs. Understanding patient risk attitudes can improve scheduling and patient experiences.
Area of Science:
- Healthcare Management
- Patient Experience Research
- Behavioral Economics
Background:
- Open-access (OA) systems aim to improve healthcare access but may decrease patient satisfaction due to reduced continuity of care.
- Patient preferences for OA systems may be influenced by individual differences, such as risk attitudes.
Purpose of the Study:
- To investigate the relationship between patients' risk attitudes and their perceptions of OA systems.
- To determine if patient attitudes toward OA systems vary based on their propensity for risk-taking.
Main Methods:
- Three experiments were conducted to examine the link between patient risk attitudes and attitudes toward OA systems.
- Moderators such as the salience of the access vs. quality tradeoff and health condition severity were explored.
Main Results:
- Risk-seeking patients reported more favorable attitudes toward OA systems compared to risk-averse patients.
- This preference persisted even when the access-quality tradeoff was highlighted or the condition was minor.
- The effect was attenuated for serious health conditions where rapid access became paramount.
Conclusions:
- Risk-seeking individuals exhibit a greater preference for OA systems, prioritizing immediate access over consistent provider relationships.
- Healthcare organizations can leverage insights into patient risk attitudes to optimize scheduling strategies and enhance overall patient care experiences.
Related Concept Videos
Health Information Technology and Healthcare Information System
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Methods of Documentation VI: Case Management Model
For example, a patient with a chronic...
Methods of Documentation II: POMR
Introduction To Health Care Delivery System
The Institute of Medicine (IOM) advocates for a patient-centered, effective, safe, timely, equitable, and effective healthcare system. The National Priorities...
Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...

