Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Attitudes01:54

Attitudes

33.5K
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
33.5K
Stereotype Content Model02:16

Stereotype Content Model

15.6K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
15.6K
Implicit Personality Theories01:23

Implicit Personality Theories

539
Implicit personality theory explains how individuals make assumptions about the relationships between personality traits, behaviors, and character types. When people learn that someone possesses a particular trait, they tend to infer the presence of other related characteristics, forming a cohesive impression. This cognitive shortcut plays a crucial role in social interactions and interpersonal judgments.Central Traits and Their InfluenceSolomon Asch's seminal 1946 study highlighted the power...
539
Storage01:23

Storage

452
A schema is a mental framework that helps individuals organize and interpret information. Schemata, formed from previous experiences, influence how we process new information: how we encode it, the inferences we make, and how we retrieve it. For instance, a schema for what a typical classroom looks like might include desks, a teacher's desk, a whiteboard, and students in such an environment. This expectation helps us quickly understand and navigate new classrooms without needing to analyze...
452
Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

95.9K
Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
95.9K
Encoding01:19

Encoding

944
Information enters the brain through encoding, which is the input of information into the memory system. Once sensory information is received from the environment, the brain labels or codes it. The information is then organized with similar information and connected to existing concepts. Encoding occurs through automatic processing and effortful processing.
Automatic processing involves the encoding of details like time, space, frequency, and the meaning of words, usually done without conscious...
944

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Screening for Postprandial Hypotension: The Importance of Home Blood Pressure Monitoring.

American journal of hypertension·2026
Same author

Role of light walking pace on cognition: Findings from the Maine-Syracuse Longitudinal Study.

Applied neuropsychology. Adult·2023
Same author

Optimizing Graft Extraction From the Femoral Condyle for Fresh Osteochondral Allograft Transplantation in Treating Osteochondritis Dissecans of the Capitellum: Best Fit Based on Radius of Curvature.

Journal of pediatric orthopedics·2021
Same author

Acute Changes in NADPH Oxidase 4 in Early Post-Traumatic Osteoarthritis.

Journal of orthopaedic research : official publication of the Orthopaedic Research Society·2019
Same author

Headless Compression Screw Fixation of Vertical Medial Malleolus Fractures is Superior to Unicortical Screw Fixation.

American journal of orthopedics (Belle Mead, N.J.)·2018
Same author

Depressive symptoms prospectively predict cardiovascular disease among older adults: Findings from the Maine-Syracuse Longitudinal Study.

Journal of health psychology·2018

Related Experiment Video

Updated: Mar 8, 2026

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
15:57

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion

Published on: May 4, 2011

17.3K

Attitudes and Values: A Further Test of the Semantic Memory Model.

Joel A Gold1, Michael A Robbins1

  • 1a University of Maine , Orono , USA.

The Journal of Social Psychology
|January 31, 2017
PubMed
Summary

This study supports a hierarchical model of attitudes and values storage. Related values and attitude items were processed faster, indicating a structured mental organization.

Area of Science:

  • Cognitive Psychology
  • Social Psychology

Background:

  • Attitudes and values are fundamental to human cognition and behavior.
  • Previous research by Gold and Russ suggested a hierarchical model for attitude and value storage.

Purpose of the Study:

  • To investigate the hierarchical storage model of attitudes and values.
  • To examine the relationship between value and attitude processing using reaction time measures.

Main Methods:

  • A choice reaction time (RT) paradigm was employed.
  • Twenty-three university students evaluated stimuli including Rokeach's terminal values, their opposites, and attitude items.
  • Stimuli were presented in related and unrelated pairs based on prior paper-and-pencil assessments.

Main Results:

More Related Videos

A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

11.2K
Aversive Associative Learning and Memory Formation by Pairing Two Chemicals in Caenorhabditis elegans
07:17

Aversive Associative Learning and Memory Formation by Pairing Two Chemicals in Caenorhabditis elegans

Published on: June 23, 2022

3.0K

Related Experiment Videos

Last Updated: Mar 8, 2026

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
15:57

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion

Published on: May 4, 2011

17.3K
A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential ERP Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

11.2K
Aversive Associative Learning and Memory Formation by Pairing Two Chemicals in Caenorhabditis elegans
07:17

Aversive Associative Learning and Memory Formation by Pairing Two Chemicals in Caenorhabditis elegans

Published on: June 23, 2022

3.0K
  • Items preceded by related values were responded to faster than those preceded by unrelated values.
  • Positively held values showed faster RTs compared to negatively held values.
  • No significant RT differences were found based on the evaluative sign matching between attitude items and values.

Conclusions:

  • The findings provide evidence supporting a hierarchical model for the cognitive storage of attitudes and values.
  • Reaction time differences suggest a structured organization where related attitudes and values are more readily accessed.
  • The study highlights the interplay between value endorsement and processing speed in cognitive tasks.