Related Experiment Video
Updated: Mar 8, 2026

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Infatuation and Attraction to a Dissimilar Other: Why is Love Blind?
Kimberly K McClanahan1, Joel A Gold1, Ellen Lenney1
1a Department of Psychiatry , Baylor Medical School , USA.
Abstract:
The present experiment attempted to increase understanding of the "love is blind" phenomenon. White male American undergraduates exposed to an infatuation induction with an attitudinally dissimilar female confederate showed greater attraction to her than unexposed control subjects. The use of a misattribution-of-arousal manipulation eliminated this difference in attraction between the infatuation induction and control groups, thereby providing support for the role of positive emotional arousal in creating attraction toward the dissimilar other in the infatuation condition. Evidence was also found that suggested that attraction toward the dissimilar other was based not on a distortion by the subjects of her dissimilar attitudes, but rather on a more favorable evaluation of these attitudes.
More Related Videos
06:42Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
Motivational Bias
First Impression
Correspondence Bias
Factors Influencing Attraction II: Physical Attraction
Stereotypes, Prejudice, and Discrimination
Factors Influencing Attraction III: Similarity