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Motivated cognition and fairness: Insights, integration, and creating a path forward
Laurie J Barclay1, Michael R Bashshur2, Marion Fortin3
1Lazaridis School of Business & Economics, Wilfrid Laurier University.
Understanding fairness perceptions requires considering motivated cognition. This approach reveals how individual goals and motivations shape subjective fairness judgments, offering new insights into this complex psychological process.
Area of Science:
- Social Psychology
- Cognitive Psychology
Background:
- Fairness perceptions are central to social science research.
- Existing theories often assume fairness perceptions are purely subjective.
- Motivated cognition offers a framework for understanding subjective perception formation.
Purpose of the Study:
- To integrate fairness perception theories with motivated cognition.
- To explore how goals and motivations influence fairness judgments.
- To provide a new lens for understanding fairness processes.
Main Methods:
- Integrative conceptual review of existing literature.
- Application of motivated cognition principles to fairness research.
- Analysis of how different goals (accuracy, directional) impact information processing.
Main Results:
- Motivated cognition deepens the understanding of subjective fairness perceptions.
- Individual goals significantly influence the processing of information related to fairness.
- This perspective offers a unified view of diverse fairness theories.
Conclusions:
- Viewing fairness perception through motivated cognition enhances theoretical integration.
- Future research should explore the role of specific motivations in fairness judgments.
- A motivated cognition framework can guide future research agendas in fairness.
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