Related Experiment Video
Updated: Mar 5, 2026

Clinical Protocol of Producing Adipose Tissue-Derived Stromal Vascular Fraction for Potential Cartilage Regeneration
Published on: September 29, 2018
Visual elements in direct-to-consumer advertising: Messages communicated to patients with arthritis
1a Department of Advertising, Public Relations, and Media Design, College of Media, Communication, and Information , University of Colorado , Boulder , Colorado , USA.
Abstract:
Direct-to-consumer (DTC) advertising saturates popular health magazines, communicating persuasive messages to readers that may influence attitudes and behaviors. This research used a two-prong approach to investigate the visual elements used in DTC advertising and their influence on consumers' understanding of a disease and its treatment options. An analysis was conducted of DTC advertisements (N = 62) from a population sample of Arthritis Today magazine, 2000-2010. Three panels of people with arthritis were used to validate the findings and discuss implications for health literacy. Pharmaceutical companies have an opportunity to communicate tailored messages to readers of niche publications and improve disease management.
Related Concept Videos
Direct-Acting Cholinergic Agonists: Therapeutic Uses
Antihypertensive Drugs: Direct Renin Inhibitors
Patient-centered Care
Clinical Trials: Overview
Antihypertensive Drugs: Angiotensin-Converting Enzyme Inhibitors
Antihypertensive Drugs: Thiazide-Class Diuretics

