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Attitudinal and behavioral differences between cigarette users who do and do not identify as "smokers".

Michael B Berg1, Linda Lin2, Madeleine White1

  • 1a Department of Psychology , Wheaton College , Norton , Massachusetts , USA.

Journal of American College Health : J of ACH
|April 1, 2017
PubMed
Summary
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Many college students do not identify as smokers despite using tobacco. Nonidentified smokers (NIS) are less confident in quitting and less likely to smoke alone, highlighting unique intervention needs.

Area of Science:

  • Public Health
  • Psychology
  • Sociology

Background:

  • Smoking remains a significant public health concern among college students.
  • Understanding diverse smoking identities is crucial for targeted cessation interventions.
  • Nonidentified smokers (NIS) represent a unique subgroup with distinct characteristics.

Purpose of the Study:

  • To investigate the differences in smoking-related identity among college students.
  • To characterize the distinct attributes of nonidentified smokers (NIS).

Main Methods:

  • A cross-sectional online survey was administered to 538 college students in Massachusetts.
  • Participants reported smoking status and self-identification as smokers.
  • Nonsmokers (NIS) and identified smokers (IS) were compared on attitudes and behaviors.
Keywords:
College studentsidentityoccasional smokingsmoking

Related Experiment Videos

Main Results:

  • Nonidentified smokers (NIS) comprised 12.5% of the sample and 64% of tobacco users.
  • NIS reported lower perceived addiction and higher confidence in quitting.
  • NIS were less likely to smoke alone, purchase cigarettes, or have smoking friends.

Conclusions:

  • Interventions for NIS should leverage peer norms and emphasize long-term addiction risks.
  • Tailoring cessation strategies to specific smoking identities can improve effectiveness.
  • Further research is needed to explore the nuances of smoking identity in young adults.