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Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors

Eva C Buechel1, Jiao Zhang2, Carey K Morewedge3

  • 1Darla Moore School of Business, University of South Carolina.

Summary

Affective forecasts predict future event impact, but errors occur due to sensitivity to event details. Understanding outcome specifications helps predict over/underestimation of an event's hedonic impact.

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