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Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors
Eva C Buechel1, Jiao Zhang2, Carey K Morewedge3
1Darla Moore School of Business, University of South Carolina.
Journal of Experimental Psychology. General
|April 4, 2017
Summary
Affective forecasts predict future event impact, but errors occur due to sensitivity to event details. Understanding outcome specifications helps predict over/underestimation of an event's hedonic impact.
Area of Science:
- Psychology
- Cognitive Science
- Behavioral Economics
Background:
- Affective forecasting guides decisions by predicting future emotional responses.
- Forecasters may inaccurately estimate the hedonic impact of future events.
- Sensitivity to event specifications (duration, magnitude, etc.) influences forecasting accuracy.
Purpose of the Study:
- To investigate how outcome specifications of events influence affective forecasting errors.
- To determine if event specifications can predict overestimation or underestimation of hedonic impact.
- To explore the role of affect-richness in forecasting and experiencing events.
Main Methods:
- Experiments manipulating outcome specifications (e.g., prize size, event duration, temporal distance).
- Comparing affective forecasts with actual experienced hedonic impact.
- Analyzing the correlation between specification values and forecasting errors.
Main Results:
- Forecasters overestimated the impact of high-specification events when positively correlated with hedonic impact.
- Forecasters underestimated the impact of low-specification events when positively correlated with hedonic impact.
- Errors reversed when specifications were negatively correlated with hedonic impact; affect-richness explained discrepancies.
Conclusions:
- Outcome specifications significantly predict affective forecasting errors.
- Differences in sensitivity to event details, influenced by affect-richness, explain impact bias and its reversal.
- Understanding these mechanisms can improve future affective forecasting accuracy.