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Distracted driving on YouTube: implications for adolescents
Corey H Basch1, Christina Mouser2, Ashley Clark3
1Department of Public Health, William Paterson University, 366 University Hall, Wayne, NJ 07470, USA, Phone: +(973)-720-2603.
Summary
Distracted driving videos on YouTube are popular, with television and internet-based content more likely to discuss cell phone use and texting distractions than consumer-generated videos. This platform may be effective for public health messaging on safe driving.
Area of Science:
- Public Health
- Media Studies
- Traffic Safety
Background:
- Traffic fatalities in the US have risen for the first time in 50 years.
- Technological advancements may be contributing to distracted driving and reduced safe driving practices.
Purpose of the Study:
- To analyze the content of widely viewed videos on YouTube.
- To identify the types of distracted driving behaviors discussed in popular online videos.
Main Methods:
- Analysis of the 100 most widely viewed English-language YouTube videos.
- Categorization of videos into television-based, internet-based, and consumer-generated types.
- Statistical comparison of content related to distracted driving across video categories.
Main Results:
- Television-based and internet-based videos were significantly more popular than consumer-generated videos.
- Television-based videos were 13 times more likely to discuss cell phone use and 3.67 times more likely to discuss texting as distractors.
- Internet-based videos were 6.6 times more likely to discuss cell phone use and 8.5 times more likely to discuss texting as distractors compared to consumer-generated videos.
Conclusions:
- Popular YouTube videos frequently address distracted driving, including cell phone use and texting.
- YouTube serves as a popular platform for content related to distracted driving.
- The platform holds potential as a successful venue for public health communication on this emergent issue.
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