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Trust in e-cigarette information sources significantly impacts user attitudes. Discrediting industry sources and promoting non-governmental ones can shape perceptions of e-cigarette risks and addiction.

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Area of Science:

  • Public Health
  • Health Communication
  • Behavioral Science

Background:

  • Conflicting information on e-cigarettes necessitates research into source credibility's impact on attitudes.
  • Source credibility is crucial for health topics, yet its role in e-cigarette attitudes is understudied.
  • Understanding trust in various information sources is vital for effective public health campaigns.

Purpose of the Study:

  • To assess differences in trust in e-cigarette information sources based on user status.
  • To investigate the association between trust in specific sources and attitudes toward e-cigarettes.
  • To inform future communication strategies for e-cigarette public health initiatives.

Main Methods:

  • Utilized data from the 2015 Health Information National Trends Survey-FDA (HINTS-FDA) with 3,738 participants.
  • Employed weighted linear regression to examine differences in source trust by e-cigarette user status.
  • Used weighted logistic regression to analyze associations between trust in sources and e-cigarette attitudes.

Main Results:

  • E-cigarette ever users showed significantly lower trust in governmental agencies compared to never users.
  • Trust in e-cigarette companies negatively correlated with perceived addictiveness and absolute harm.
  • Trust in healthcare providers negatively correlated with harm perceptions relative to conventional cigarettes.

Conclusions:

  • Associations between trust in e-cigarette information sources and attitudes vary by source and attitude.
  • Industry-related sources (e-cigarette and tobacco companies) are linked to lower perceived harm.
  • Future campaigns should discredit industry sources and leverage non-governmental sources for effective messaging.