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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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[Design and user-testing of a decision aid comparing medications for smoking cessation]

Julian Jakob1, Jacques Cornuz1, Reto Auer1,2

  • 1Policlinique médicale universitaire, 1011 Lausanne.

Revue Medicale Suisse
|June 23, 2017
PubMed

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