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Updated: Feb 27, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

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PAs: Public awareness and the popular media

Reginald D Carter1, Ruth Ballweg

  • 1Reginald D. Carter is a cofounder and historian emeritus of the Physician Assistant History Society and former chief and director of the PA program at Duke University in Durham, N.C. Ruth Ballweg is the historian of the Physician Assistant History Society and former director of the MEDEX Northwest PA program at the University of Washington in Seattle, Wash. The authors have disclosed no potential conflicts of interest, financial or otherwise.

JAAPA : Official Journal of the American Academy of Physician Assistants
|June 24, 2017
PubMed

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