Managing expectations: cognitive authority and experienced control in complex healthcare processes

Katherine J Hunt1,2, Carl R May3,4,5

  • 1Faculty of Health Sciences, University of Southampton, Building 67 (Nightingale), University Road, Highfield, Southampton, SO17 1BJ, UK.

Summary

Balancing patient needs with healthcare demands is key for managing long-term conditions. Cognitive Authority Theory explains how perceived competence and trustworthiness influence adherence to treatment and self-care.

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